At its core, headless as an approach aims to achieve modernization of a tech stack to bring positive impact to end-user experiences. Through decoupling of an application's backend from its frontend, headless implementations aim to re-designate delivery of the frontend experience to the most appropriate technologies and separate them from purpose-built backends.

Digital Transformation has the potential to introduce significant benefits to businesses of any kind—with the largest gains being made to areas that lack effective digitalization of any kind. Oftentimes, digital transformation will form part of a larger augmentation in the principle model of operations for a business.

With many businesses at a crossroads between traditional implementations and the appeal of modern, headless-enabled approaches such as MACH—a key concern often arises around internal marketing teams.

In such a dominant market, it's now more important than ever for brands to maximize their reach by providing accessible ecommerce to consumers, enabling greater discovery through a diversified, multi-platform approach.