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We develop winning solutions with Composable Commerce.

We're Cocoon, and we leverage our expertise in Headless Commerce and Composable Architectures to develop winning solutions for retailers & online brands to make the most of bleeding-edge technology and digital infrastructure.

Composable Commerce Development

Best-in-class e-commerce with a composable approach.

Through the combining of best-in-class platforms and services, we develop best-in-class e-commerce storefronts using a composable approach. With composable commerce, our e-commerce development team deliver powerful solutions that outperform legacy approaches and better service the needs of your organization's applications.

We're passionate about building solutions that deliver impactful end results. By leveraging the benefits of Headless Commerce & Headless CMS, our composable solutions to e-commerce are tailored uniquely to your project's specification and delivery of the customer experience in a way that defines your brand.

"Composable Commerce" is a term used to refer to a particular approach of e-commerce development. An approach utilizing Composable Commerce involves selecting and leveraging the strengths of a variety of tools and applications to develop a best-in-class e-commerce solution.

Contrary to a traditional approach, Composable Commerce involves the use of various platforms, service providers, and integrations in order to create an overall solution that better meets the applications' goals while keeping development costs affordable.

With a traditional process, all functionality of an e-commerce store would be built into a single application: whereas the practice of composable commerce promotes the use of multiple resources combined together, which creates a more powerful overall application. This leads to a host of benefits, such as reduced development costs, faster time-to-market, a significant reduction in maintenance requirements, and stronger integrations with greater reliance on APIs.

As a result, e-commerce stores built with a composable approach are able to respond to industry changes faster, and can prove to be significantly more cost-effective whilst boasting an arguably more powerful feature-set when compared to a store built with a more traditional approach.

Headless Commerce refers to the process of decoupling an ecommerce storefront from a backend CMS or commerce platform. Composable Commerce, on the other hand, relates to the use of a combination of best-fit tools and platforms in order to create a unified solution that performs well at each required task. Although the two terms mean very different things, Headless Commerce is often utilized within a Composable Commerce approach, as headless architecture is generally more adept at delivering peak frontend performance and experiences.

With Composable Commerce, significant emphasis is placed on selecting the most appropriate tools to execute each component of the e-commerce build/architecture. Typically, headless storefronts are able to outperform traditional e-commerce frontends which are hosted on the same server as the backend, delivering a superior user experience to consumers.

With a composable approach, a headless implementation would therefore typically be chosen to power the storefront, as this would garner better results than a "one-and-done" solution that powers both the backend and frontend within the same application.

Traditionally, e-commerce stores were built using "one-and-done" applications hosted on a server. The application would be responsible for powering both the frontend and backend (open source Magento, WooCommerce, Shopify, etc) — and would typically be built on PHP if self-hosted (such as Magento or WooCommerce).

A composable approach would involve identifying a best-fit implementation for the frontend, backend, and everything in-between. As a result, composable commerce setups will often host the frontend and backend differently, and quite often in completely different programming languages or sever environments, in order to meet the specific needs of the frontend and backend independently.

With Composable Commerce, particular functionalities of the frontend and backend would then also utilize best-in-class third-party platforms and APIs in order to deliver an overall solution that performs brilliantly in every individual aspect.

Composable Commerce is the result of several decades of evolution in the ecommerce sphere. We believe that composable architectures are here to stay, largely due to the fact that they do not involve vendor lock-in, and the approach affords businesses and developers the ability to evolve to changes in ecommerce over time. Whilst trends in development methodology come and go, we are strong proponents of best-fit solutions. As an agency that heavily utilizes a composable approach to ecommerce development, we see the greatest success when a technology stack is matched to a project's unique set of specifications and business requirements.

We build it faster with composable.

We build powerful, integrated frontend experiences that evoke emotion in online audiences.

An Efficient Development Process

It would be naive to refer to Composable Commerce as "plug-and-play". We prefer the term efficient.

But through careful selection of multiple best-fit platforms and technology partners, a composable approach to the ecommerce development can result in a vastly reduced time to market, whilst providing for a smoothly integrated experience from the frontend through to operations.

Best-fit technology

Through our experience in the composable commerce development, we're able to present and recommend best-in-class technology that is suited to your specific business needs.

Composable Commerce Developers

What are the advantages of Composable Commerce?

Improved DX

A composable approach lends itself to significantly improved DX (Developer Experience), due to the use of best-in-class tools and technologies for each individual component of the build or stack. This improves developers' ability to focus on integration and smooth interaction between each of the components of the application.

Technical Advantage

With composable commerce, an emphasis is placed on selecting the most appropriately-suited technology to an application's specific use case. In this regard, composable architectures are highly bespoke, and will be tailored to the functional requirements of a specific e-commerce store. This improves experiences & strengthens overall results.

Greater Reliability

By distributing functionality across a variety of integrated platforms and applications, e-commerce stores built using composable architecture have the potential to be more reliable. In the event that a component within the build fails, the rest of the application continues to operate smoothly, reducing the risks associated with bugs & downtime.

Lower Development Costs

The initial outlay for development of a composable commerce application is significantly less than with traditional monolithic architecture. This is due to the fact that a composable approach leads to a reduction in the amount of custom code that is required to power like-for-like functionality, while developers can focus on integration.

Reduction in Maintenance

The ongoing maintenance input and associated costs will generally be reduced (and potentially fairly substantially) with a composable commerce build—Due in large to the offloading of updates, fixes, and other activities which are instead performed by the vendors of the integrated third-party tools, platforms and APIs.

Lower Infrastructure Costs

A reduction in ongoing infrastructure costs will often be observed with a composable approach, due to the fact that a greater number of services are provided by external applications and APIs. This can result in better allocation of spend and reduce the ongoing expense on fragile in-house infrastructure.

Winning with composable.

We develop winning ecommerce solutions with composable architectures.

Composable commerce can be thought of as a modular approach to building modern ecommerce storefronts and digital shopping experiences. Multiple components are able to work together to build a highly-efficient ecommerce experience from both a presentation (frontend) and backend perspective. A best-in-class payment gateway can be coupled with the most appropriate order management backend, and a best-fit inventory solution can be linked to the ideal warehouse and fulfillment management platform. There is no vendor "lock-in", which is typically associated with traditional ecommerce builds, allowing businesses and developers to hand-pick the most suited tools for the specific goals of the project. This "building-blocks" approach results in a completely custom roster of technology and infrastructure partners that are best able to suit a business's specific ecommerce needs. In other words, the technology stack powering two Composable Commerce stores is not likely to be the same.

Good Design
Good Design

Reducing Platform Reliance

A composable approach to ecommerce aims to achieve interoperability with multiple best-fit technologies. This contrasts heavily with a more traditional all-in-one solution to ecommerce, through the delegation of key processes and functionalities to the most aptly-suited technology. Headless architecture and APIs are key to an effective composable commerce build, enabling each element of the build to interact with the other. This methodology reduces your business's reliance on any one particular platform, in favor of a feature-set which is distributed across various platforms and providers where they constitute a best-fit.

As a result, we can avoid the concerns typically associated with "vendor lock-in", and if one integration or microservice experiences downtime, this can be mitigated so that other areas of the ecommerce build are only minimally impacted.

Reducing Developer Dependence

The modular architecture employed in composable commerce builds reduces reliance on a single development team.

As the tech stack is comprised of multiple components, many of which will usually be maintained by an external vendor, the overall reliance on an internal development team is reduced fairly significantly. This isn't to say that composable e-commerce stores can operate without frequent developer input, but it does mean that the weight is distributed more evenly between internal development and external vendor applications.

With composable architectures, an internal development team (or composable commerce development agency) will focus development resources on the overall integration of the tech stack, ensuring smooth interoperability of each component of the stack.

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We are Cocoon, a multitalented digital media agency and web development collective based in London. We develop cutting-edge solutions that expertly cater to the demanding needs of tomorrow.

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